HubSpot has released a long-awaited feature: multi-account management (currently in BETA). This means that the platform finally offers an efficient solution for companies that work with multiple brands, regions or business units.
In this blog article, you can find out what the new feature can do, what advantages it offers and whether it is worthwhile for your company.
Why is HubSpot multi-account management a game changer?
Until now, it was a challenge to manage different brands or business units efficiently in one system in HubSpot. Data, campaigns and automations often had to be laboriously synchronized manually, leading to inconsistencies and loss of time. With the new function, these problems are a thing of the past.
An overview of the most important functions of the HubSpot multi-account function:
- Centralized control of multiple accounts - Manage all accounts in one place without having to switch between different logins.
- Real-time data & asset sharing - simply copy and use content such as emails, lists and forms between accounts.
- Data mirroring across accounts - Unified customer data synchronized across multiple accounts - with full control over data protection and access rights.
- More efficient collaboration - A huge advantage, especially for companies with decentralized teams and complex organizational structures.
Which companies benefit most from multi-account management?
Multi-account management is primarily aimed at larger companies with complex setups. They benefit in particular:
- Companies with multiple brands or business units: Standardized processes for marketing and sales across different brands.
- International companies: Country-specific campaigns are easier to manage and synchronize.
- Franchise models: Locations can be managed efficiently without data chaos.
- Companies with different hubs: Those who use several HubSpot instances can now coordinate them better.
Requirements & availability
Multi-account management is currently in the BETA phase and is only available for Marketing Hub Enterprise. This means that you have to apply to use the beta.
Our conclusion on HubSpot multi-account management
Multi-account management in HubSpot is a long overdue feature that will provide a real productivity boost for many companies. Anyone working with several brands, regions or teams should definitely test the feature and evaluate whether it makes their own processes more efficient.
Are you unsure whether the new feature fits your HubSpot setup? Then book a free initial appointment with us now and we'll help you decide.