Create a HubSpot website: Instructions in 7 easy steps!


Zuletzt aktualisiert: 9.07.2024

Create a HubSpot website: Instructions in 7 easy steps!

When we talk about web design and website creation, many people first think of WordPress as a content management system (CMS). But there are also other powerful alternatives such as HubSpot CMS. With HubSpot CMS, websites can be created intuitively and without annoying plugins. You can find out how to create your own HubSpot CMS website in this guide.

The best thing about it: It only takes a few steps to create your first public HubSpot CMS website. Before we start with the guide, here is some basic information:

What is HubSpot CMS?

HubSpot CMS allows you to create modern, professional and mobile-optimized websites without any programming knowledge. Once you have registered for a free account on, you can start creating straight away. As part of the HubSpot Content Hub, the HubSpot CMS offers a comprehensive platform that not only includes website creation, but also integrated CRM, marketing tools and analytical functions.

Creating a HubSpot CMS website - what are the requirements?

All you need is a free account on The service includes hosting and all the necessary tools for website creation. If you later want to publish the site under your own domain, you can either register it directly with HubSpot or with an external provider.

Registration with HubSpot is free of charge. It only takes a few seconds until you are registered. Simply go to the HubSpot website, enter your e-mail address and a password and you can start with your own free website.

The HubSpot Content Hub Starter license is sufficient for a simple website.

If you want a more extensive website with several blogs and an integrated marketing automation tool, you should switch to Content Hub Professional. The best way to do this is to book a short consultation with us beforehand.

Step-by-step guide to creating a HubSpot CMS website

We have prepared a step-by-step guide so that you can start creating your HubSpot CMS website right away:

1. create a free account

Create a free account on the official HubSpot website. After registering, you will be asked to answer a few questions to help you get the most out of the software.

2. Structure and plan your website

Think about a structure for your website in advance. HubSpot offers various creation options, which we explain below:

3. choosing the creation method

There are two main methods for creating a HubSpot website:

  1. Using the drag-and-drop editor: Here you can choose from ready-made templates and customize them individually. Images, text and videos can be inserted simply by dragging and dropping.
  2. Custom templates: For users with specific design requirements, HubSpot offers the option of creating and customizing your own templates.

We choose to use the drag-and-drop editor to ensure user-friendly and fast creation.

4. entering details and selecting a template

Once you have answered the basic questions, you can start designing your website. Choose a template that meets your requirements and start customizing it. In our example, we are creating a website for a hypothetical financial advisor.

5. customization of the design

HubSpot offers a variety of design options. Choose the design that best suits your business. For our financial advisor, we choose a serious and professional design. Make sure that your design matches the industry and target group.

6. individualization and optimization of the content

Congratulations! You have now created a website that is theoretically ready for publication. It can be that easy.

Now it's time to adapt texts and images and customize the site. This is done with HubSpot's drag-and-drop editor. You can make technical optimizations such as PageSpeed and SEO directly in the editor.

7. publishing your website

As soon as you have finished integrating the content, you can click on the "Publish" button. You can then use a domain from HubSpot or connect your own domain.

Then everything is done and your new website is now available. The most important information is already available on the first version of your website. Of course, this is not the end of the story. You need more for a successful website that generates customers. If you are looking for professional support, you are welcome to contact us directly using the form on the right. We are open and will be happy to give you an overview of the possibilities in a free initial consultation.

Further steps for the success of your HubSpot CMS website

These steps are sufficient to get started. If you have already gained experience, there are many other important points that you need to focus on to be successful online. These include:

  • SEO optimization
  • Page speed optimization
  • tracking
  • GDPR compliance

Alternatives to HubSpot CMS

HubSpot CMS offers numerous advantages, including integrated marketing tools and seamless CRM integration. If you still want to try another system, WordPress or TYPO3 is a popular alternative, but is more complex to set up.

WordPress probably offers the largest community and a wide range of extensions, but is more complex and time-consuming to set up.

Creating a HubSpot CMS website - Conclusion

HubSpot CMS is an excellent choice for anyone who wants to create a professional website quickly and without prior knowledge.

HubSpot is one of the best platforms for creating a solid website. If you have little to no prior online experience, you can create your own online presence quickly and easily with HubSpot.

The variety of templates and the visual editor also make customization very easy. However, becoming truly successful online requires a lot of knowledge, which HubSpot cannot take away from you. How do you generate customers online? How do I get as high as possible in the Google ranking? Is my website "warning-proof"? There is still a lot to consider...

If you have a website and are at a loss, or if you would like to create a website in the first place, please get in touch with us. Feel free to contact us for a non-binding initial consultation.

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