HubSpot for recruiting: 7 individual approaches

In the dynamic world of recruitment, efficiency is crucial. Applicant data must be recorded quickly, positions filled optimally and the application process automated. HubSpot offers the recruiting industry (also known as the staffing industry) a flexible foundation that can be individually tailored to the needs of recruiting companies with customized solutions. In this article, we present seven specific approaches on how HubSpot can make your recruiting processes more efficient.

Using HubSpot pipelines specifically for recruiting

A central element of HubSpot are pipelines. In most cases, pipelines are used to map a sales process. But why not build a pipeline to map an application process? The processes are not that different and each pipeline in HubSpot is individually customizable.
The individual pipeline phases can map the entire application process - from sending in the application, the individual interviews to the employment contract. Pipelines in HubSpot also offer the option of storing automations in each phase. For example, an applicant could receive an invitation to an initial interview without any additional manual effort.

Create individual applicant properties

HubSpot always provides a basic set of properties, but also allows you to create individual properties. The ideal solution for storing and displaying information on candidates. Individual properties for candidates could be, for example: 

• Salary expectations
• Educational background
• Professional background
• Professional focus

There are no limits to your imagination. However, when creating the properties, it is a good idea to keep the other solutions in mind.

Create anonymized applicant profiles automatically

Do you have a suitable candidate and want to introduce them to a potential employer? But you don't want to transfer the information manually in an email? Then we have the solution for you: the anonymized candidate profile! This function generates exposés as a website page at the touch of a button, in which sensitive data such as name, contact details and photos are removed. At the same time, relevant qualifications and professional experience are highlighted. These exposés can then be easily shared with potential employers without jeopardizing data protection.

Automatic matching between talents and job advertisements

Finding the right person for the right job is the be-all and end-all in recruiting. But it's often not that easy when you have a large number of candidates and jobs in your database

A customized matching function in HubSpot automatically compares the qualifications and preferences of candidates with the requirements of open positions. This allows you to identify suitable candidates more quickly while reducing the risk of mismatches.

Circle search for suitable candidates

HubSpot offers a direct integration with LinkedIn, allowing you to find and reach out to contacts directly from your portal on LinkedIn. This feature is particularly useful for your sales team if they are targeting social selling. For example, you can create a list of your top leads in HubSpot and then research these contacts on LinkedIn and approach them via InMails. The direct connection between the platforms means you avoid the hassle of switching between different tools and work more efficiently.

Read out your CV using AI

Manually entering CVs into a CRM system is time-consuming and error-prone. An AI-based solution in HubSpot can read CVs directly and transfer the relevant information to the corresponding HubSpot properties. This not only saves time, but also ensures that no important details are overlooked.

Integration of external recruiting software

Many recruiting companies use specialized platforms like Carerix to manage their processes. With a customized integration, you can seamlessly connect the portals with HubSpot. This enables a smooth exchange of data between the systems so that candidate profiles, job offers and communication histories are always synchronized. This saves you time and avoids manual errors.

The ten individual HubSpot solutions offer you as a recruiting company the opportunity to optimize your processes, save valuable time and improve the quality of candidate support. If you would like to know how you can tailor your HubSpot even better to your needs, we will be happy to help and advise you.

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