Personio-HubSpot integration: Automated website job ads

Managing and publishing job advertisements is often a time-consuming task - especially when a career site needs to be kept up to date at all times. With an effective Personio-HubSpot integration, we have created a solution that automates precisely this effort and thus significantly reduces your manual work.

The challenge: Avoiding manual updates

Open positions are often published via Personio, where they can be easily created and managed. However, in order to display the jobs on its website, each job previously had to be entered and maintained manually in the HubSpot CMS. This process is not only time-consuming, but also prone to errors - especially when new positions need to be published quickly or changes need to be applied promptly.

The solution: Automated import in HubSpot To avoid manual maintenance of the website, we linked Personio with HubSpot. Here is an insight into the procedure:

1. XML feed of job ads from Personio: First, we retrieved the XML feed of job ads published in Personio. This feed, which is provided by Personio, contains all essential information such as job title, location, requirements and responsibilities.
   
   
2. Make.com as middleware: With the help of Make.com (formerly Integromat), we have set up an automation that processes the data from the XML feed and imports it into HubSpot. Make.com serves as middleware here and retrieves the XML feed at regular intervals to capture new or updated job ads.
   
   
3. Database in HubSpot: In HubSpot, we have created a database specifically for job ads in the HubDB, into which the values from the XML feed are loaded. This database is the basis for filling the landing page of the website dynamically and always up-to-date with the latest job advertisements.
   
   
4. Dynamic landing page: The database in HubSpot is used to dynamically create the career page. As soon as a new job ad is published in Personio or an existing ad is updated, the change automatically appears on the website.

Advantages of the integration

• Time saving: Manual effort is completely eliminated as the data is transferred directly from Personio
• Less susceptibility to errors: Since manual input is no longer required, potential sources of error are reduced.
• Actuality: The careers page always displays the latest job advertisements, which increases user-friendliness for applicants and makes the page more attractive.

Conclusion - An effective connection of Personio