Cobalt Logo-2

HubSpot website, job portal, marketing and service solution for recruiting: Cobalt Recruitment's success story

Cobalt Recruitment, a leading recruitment company specializing in the real estate, construction and finance sectors, relies on highly qualified expertise to successfully place industry-specific talent worldwide.

Nicole Schwan
Nicole Schwan | Managing Director of Cobalt Deutschland GmbH

"The expertise of the CIXON team enables us to overcome technological and process-related challenges together."

Our partnership with CIXON is a worthwhile addition to our skillset. The expertise of the CIXON team enables us to overcome technological and process challenges together. By migrating from WordPress to HubSpot, we have improved our content management capabilities and also taken data analytics to a new level. The newly developed job portal and the seamless integration of the Carerix ATS system ensure a smooth application process for us.

In addition to the HubSpot Marketing Hub and Content Hub, the introduction of the HubSpot Service Hub has enabled us to systematically record and optimize user experiences. This helps us to continuously improve our services. We are grateful for the commitment and professionalism of the CIXON team and look forward to deepening our partnership.

In an era where technology is merging seamlessly with human interaction, CIXON is committed to not just reacting, but actively shaping the future of recruitment. Our recent collaboration with Cobalt, a pioneer in recruitment services in Germany, demonstrates our commitment to technological excellence and customer-centric solutions. By combining Cobalt's deep understanding of the recruitment industry with CIXON's technological expertise, we have been able to develop a customized solution that not only meets the challenges of today, but is also sustainably equipped for the future.

6 Challenges before the collaboration at a glance

Technological scalability: The previous WordPress website was solid, but limited in its capacity to adapt to the rapidly changing demands of a dynamic recruitment market.
Recruiting Process Optimization : Without a seamlessly integrated Applicant Tracking System (ATS), it was difficult to manage the entire hiring process and optimize the candidate experience.
User Experience Design (UX): The user interface and applicant handling process offered potential for improvement in terms of usability and efficiency.
Data integration and analytics: A lack of integration between the different systems used made effective data analysis and user understanding difficult.
Digital security and compliance: Compliance with data protection regulations and security standards was essential to ensure trust and integrity in the handling of applicant data.
Automation of workflows: The lack of automated processes led to increased manual effort and reduced responsiveness to market requirements.

Our solution

Advanced Content Management Migration: We migrated from WordPress to HubSpot, which provides a state-of-the-art platform equipped with advanced analytics tools, better SEO performance and more flexible content management.

Development of a high-speed job portal: The redesigned portal optimizes the interaction between candidates and recruiters and maximizes efficiency through the use of real-time data processing and responsive design.

Seamless ATS integration (Carerix): Seamless integration enabled us to digitize the entire application process, simplify user guidance and significantly reduce processing times through automation.

Individual interface solutions to job portals such as freelance: By connecting the HubSpot CMS website to job portals, new jobs are shared directly on third-party platforms, generating even more new candidates and customers.

Service Hub implementation: The Service Hub uses advanced CRM functions to systematically record and evaluate user experiences, which leads to continuous improvement of the application process.

Marketing automation for candidates and customers: Through segmentation in CRM and marketing automation in one system, both candidates and customers are always provided with the right information.

The results

Cobalt's track record: innovation and efficiency in recruiting


Enhanced portal performance

Over 2000 new registered applicants

Massive increase in traffic

34.9 % more click rates

from April 23 - Jan 24

Recurring increase in visitors

Increase of 28%

from April 23 - Jan 24

Seamless HubSpot migration

Successful platform conversion for future-proof content management.

Dynamic job portal

Innovative design enables high-performance job placement.

Integrated ATS (Carrerix)

Direct and interactive recruitment with seamless candidate and employer communication

Efficient recruiting portal

Accelerated processes and increased process efficiency

ServiceHub implementation

Comprehensive feedback mechanisms continuously optimize the application experience

Operational efficiency optimization

Automation and improved data analytics

Security and compliance progress

Stricter data protection standards implemented
Cobalt Logo-2

Frequently asked questions & answers

How long does an average website project with you take?

The duration of a website project with CIXON varies, but it is usually in the range of 2-6 months. This period allows us to build a deep working relationship with you and effectively implement HubSpot's tools and strategies. Our main goal is the long-term success of your business. Therefore, we start with onboarding, but make sure that you can use the strategies and technologies autonomously even after the project is completed. This way, we make sure that you can see sustainable results that will help your business grow and succeed in the long run.

For more details, simply contact us free of charge at and we will analyze the potential of your company!

Who is in charge of our project?

Your project will be managed by a specialized HubSpot Solution Architect who will be at your side throughout the entire project. Our approach is to offer you direct and uncomplicated support. That's why you can book your personal Solution Architect at any time using a 'punching card' for questions or concerns. This flexible method enables us to respond quickly and effectively to your needs and solve problems immediately. In addition, depending on the needs of your project, a team of experienced software developers is available to provide development services and ensure that even technically demanding challenges are handled professionally. Our goal is to provide you with the highest level of support and expertise to make your project a success.

What is the most direct way to contact you?

We value individual support. As a first step, simply book an appointment for an initial consultation for a free potential analysis. Here we will find out whether and how HubSpot CRM can help your company grow.

What is HubSpot anyway?

HubSpot is like a Swiss army knife for companies that want to become more visible online and communicate better with their customers. Imagine a toolbox that contains everything you need to make your website more engaging, be more active on social media and understand what your customers really want. Instead of using five different tools, HubSpot offers everything in one - saving you time and making your job easier.

We use HubSpot to help you attract more visitors to your website, create content that is of interest to your target audience and simplify communication with potential customers. HubSpot allows us to automate many of these processes, which means you have more time to focus on what's important.

If you want to know exactly what potential HubSpot has for your company, just talk to us for free!

What does it cost to work with you?

The cost of working with us depends entirely on the scope and specific requirements of your project. We understand that every business is unique and therefore offer flexible pricing plans tailored to your individual needs.

Our approach includes both flat fees for specific project services and flexible 'punching cards' that you can use for different services depending on what's most important to your business. The punching cards allow you to take advantage of our expertise exactly when you need it, without having to make a long-term commitment.

To get a better understanding of the cost structure, we recommend a personal meeting where we can learn more about your goals and requirements. On this basis, we will then create a personalized quote that is tailored to your needs and budget. In this way, we ensure that you get exactly the support you need to move your company forward without overstretching your budget.

Does that sound exciting? Then let's talk without obligation

Diamond partner HubSpot badge
Cixon_potrait_stefan_1 1

Other interesting projects

screencapture-plutos-de-2023-11-22-17_04_19 1

Plutos Asset Management AG

Project details
screencapture-plutos-de-2023-11-22-17_04_19 1

Plutos Asset Management AG

Project details