CION References Immogroup

Case Study: HubSpot CRM implementation at ImmoGroup Service GmbH

ImmoGroup specializes in providing care properties as sound investments for retirement provision by offering long-term rental income without administrative expenses for its clients.

Case Study Jonas Laue
Jonas Laue Managing Director | ImmoGroup GmbH

"Mega project with great people"

"I had a very good experience with CIXON. Working with CIXON was super pleasant from the very first moment. I went into the collaboration with high expectations - but these were exceeded once again. If I had a short deadline for a sub-project, it was always met - I would like to take this opportunity to thank Benjamin and David in particular for the late evening hours and weekend work. I also received excellent advice on the creation of processes and automation. David was able to sort and categorize my thoughts very quickly and create systematic processes from them. The weekly training dates were perfectly adapted to my schedule, so that we were able to achieve the desired progress very quickly. I can absolutely recommend working with CIXON!!!"


ImmoGroup, a dynamic company in the real estate sector, was facing significant challenges in their sales funnel and customer data management. Before working with CIXON and implementing HubSpot, ImmoGroup struggled with a confusing and impractical customer data management system that was mainly based on Excel. This led to inconsistencies and traceability issues when colleagues were absent and a general inefficiency in the sales processes.

6 Challenges before the collaboration at a glance

Confusing customer data management
Lack of uniformity and traceability of sales data
Information gaps in the absence of team members
Lack of usable data and corresponding evaluations
Sales progress cannot be reliably recorded
Limited transparency for employees

Our solution: Digital revolution with HubSpot as the key to transforming customer relationships at ImmoGroup

At CIXON, we focused on maintaining a close partnership with ImmoGroup to implement HubSpot as an all-in-one solution for their marketing and customer data management needs. Our goal was to create a cross-system, user-friendly system that would not only increase efficiency, but also simplify the management of customer relationships.

We not only supported ImmoGroup with the initial setup of HubSpot, but also provided ongoing support through regular tactical meetings and were always available for spontaneous requests. This close collaboration led to significant improvements in paid ads and conversion rates and enabled ImmoGroup to make significant progress in terms of clarity and management of individual customer contacts.
Especially during challenging times, such as sickness, this improved clarity proved particularly valuable as it allowed team members to continue working efficiently and seamlessly. By implementing HubSpot, we were able to promote transparency and real-time tracking of progress, resulting in a sustainable increase in motivation and productivity within ImmoGroup.
The results

HubSpot CRM success story with CIXON

over 25% more sales traffic

from Q3 to Q4 2023

Over 80% completion rate for organic search queries

through better clarity, workflows and nurturing

Over 8000 registered deals with HubSpot

for long-term data analysis and better forecasts
CION References Immogroup

Frequently asked questions & answers

How long does an average project with you take?

The duration of a project with CIXON varies, but it is usually in the range of 3-6 months. This period allows us to build a deep collaboration with you and effectively implement HubSpot's tools and strategies. Our main goal is the long-term success of your business. Therefore, we start with onboarding, but make sure that you can use the strategies and technologies autonomously even after the project is completed. This way, we make sure that you can see sustainable results that will help your business grow and succeed in the long run.

For more details, simply contact us free of charge at and we will analyze the potential of your company!

Who is in charge of our project?

Your project will be managed by a specialized HubSpot Solution Architect who will be at your side throughout the entire project. Our approach is to offer you direct and uncomplicated support. That's why you can book your personal Solution Architect at any time using a 'punching card' for questions or concerns. This flexible method enables us to respond quickly and effectively to your needs and solve problems immediately. In addition, depending on the needs of your project, a team of experienced software developers is available to provide development services and ensure that even technically demanding challenges are handled professionally. Our goal is to provide you with the highest level of support and expertise to make your project a success.

What is the most direct way to contact you?

We value individual support. As a first step, simply book an appointment for an initial consultation for a free potential analysis. Here we will find out whether and how HubSpot CRM can help your company grow.

What is HubSpot anyway?

HubSpot is like a Swiss army knife for companies that want to become more visible online and communicate better with their customers. Imagine a toolbox that contains everything you need to make your website more engaging, be more active on social media and understand what your customers really want. Instead of using five different tools, HubSpot offers everything in one - saving you time and making your job easier.

We use HubSpot to help you attract more visitors to your website, create content that is of interest to your target audience and simplify communication with potential customers. HubSpot allows us to automate many of these processes, which means you have more time to focus on what's important.

If you want to know exactly what potential HubSpot has for your company, just talk to us for free!

What does it cost to work with you?

The cost of working with us depends entirely on the scope and specific requirements of your project. We understand that every business is unique and therefore offer flexible pricing plans tailored to your individual needs.

Our approach includes both flat fees for specific project services and flexible 'punching cards' that you can use for different services depending on what's most important to your business. The punching cards allow you to take advantage of our expertise exactly when you need it, without having to make a long-term commitment.

To get a better understanding of the cost structure, we recommend a personal meeting where we can learn more about your goals and requirements. On this basis, we will then create a personalized quote that is tailored to your needs and budget. In this way, we ensure that you get exactly the support you need to move your company forward without overstretching your budget.

Does that sound exciting? Then let's talk without obligation

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